The social gaming industry has been on the rise for years. New data indicates that social gaming revenue is set to reach $5 billion by 2015. Social gaming is also affecting how we consume information about brands and companies. The average engagement rate for a Facebook brand page is 0.5%, however social gaming adverts attract on average 20% engagement! Knowing social gamer’s demographics is crucial if you’re planning on creating a social gaming advert.
Assuming that social gamers are all male teenagers with nothing better to do with their time is about as far from the truth as you can get. Over half (54%) of the social gaming population are female and the biggest proportion of social gamers (50%) are parents, whose children no longer live at home with them. 36% of them have some level of college experience, and a further 28% have a Bachelor’s degree. Have a look at our infographic below for more social gaming statistics.