The Zynga Roller Coaster

Zynga is always the big social gaming brand we refer to. “This is how Zynga did it” or “What are Zynga’s KPI’s for that” etc etc. It’s the same old statements you hear when talking social game strategy. But with any business it’s important to learn from the downs as well as the ups, as Zynga are finding.

We accepted the offer of this infographic from Anna Mininkova titled “The Rise and Fall of Zynga” that plots the key milestones of the firm and some of the amazing numbers they’ve created.

Thank you to Anna for contacting Think Management with your blog.

Venture Capital – Money Pours In 

In 2008, Zynga received $5 million in venture capital to fund a company of only 27 people.
In 2009, Zynga received $209 million between two venture capital firms.
In 2010, Softbank funded Zynga Japan to the tune of $150 million

First Hits

Mafia Wars (2008) and FarmVille (2009) released; Zynga takes off.
Within 2 months of FarmVille’s release, game gains “more than one million new daily active users a week on average.”
By December 2009, Farmville had 72.9 million monthly active users, more than 20 percent of Facebook’s 350 million users.
CityVille immediately did well, with over 100 million monthly active users in just 43 days.

Stock History

Zynga began trading on NASDAQ December 16, 2011, it was the biggest Internet IPO since Google’s in 2004.
Zynga stock (ZNGA) was originally priced at $10.
Shares reached a high of $14.50 in March 2012
And a low of $2.09 in in November 2012
Between 2010 and 2011 Zynga went on an acquisition spree: buys 11 companies.
2013: Zynga laid off 520 employees (18% of workforce) to save $70 – $80 million.

Zynga now has fewer employees than when it went public.

Take a look at “The Rise and Fall of Zynga” infographic.

zynga infographic