Recipe for TV Advertising Success at Christmas in UK

Christmas adverts in UK have become so popular that their releases have become a national event. Companies such as John Lewis, Asda and Sky are bringing forward the release dates of their adverts every year in an attempt to gain the most coverage and attention. Read more

Facebook Gets Tuned into Mobile

It took nearly 70 years for TV to reach an audience of 1 billion people. The smartphone however, did it in just 5 years. In today’s increasingly digital landscape, there are more mobile phones in the world than there are people. Facebook acknowledges this trend and continually updates its existing products, and creates new products to help businesses satisfy the increasingly demanding needs of consumers. Read more

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The Value of Big Name Game Content

Owners of top intellectual property (IP) as Hulk Slots, South Park, Deal or No Deal Bingo et cetera take a cut of the commissions and that effectively means the games cost more to the operator but despite this, big name casinos and slot brands continue to grow and utilise official content as a major part of.. Read more

Twitter launch new iGaming features

Twitter is now targeting the igaming sector by releasing two new features that have been reported to be game changers for both betting operators and affiliates. Read more

GBGA Mounts New Legal Challenge

In early October the GBGA’s High Court challenge was rejected and the new UK Gambling (Licensing and advertising) Act was set to go into effect on the 1st November 2014. Read more

Gibraltar Challenge Rejected and is Ordered to Pay £100,000

Despite a High Court challenge by the GBGA the new UK Gambling (Licensing and advertising) Act will go into effect on the 1st November 2014. Read more

Gibraltar Review Update

The GBGA (Gibraltar Betting and Gaming Association), which represents online gambling operators based in Gibraltar, recently informed the UK Gambling Commission and UK government of its intention to apply for a judicial review of the changes set out in recent publication of the Gambling (Licensing and Advertising) Act. Read more

The Zynga Roller Coaster

Zynga is always the big social gaming brand we refer to. “This is how Zynga did it” or “What are Zynga’s KPI’s for that” etc etc. It’s the same old statements you hear when talking social game strategy. But with any business it’s important to learn from the downs as well as the ups, as Zynga are finding. Read more

UK Point of Consumption Tax

Commencing on the 1st December, 2014, all betting companies that are serving customers in the UK will be required to pay 15% POC (point of consumption) tax on the gross profits that are generated from UK customers. The new rules will apply for General Betting Duty (GBD), Pool Betting Duty (PBD), and Remote Gaming Duty (RGD). HM Revenues and Customs define what is meant by each of the categories as: Read more

The Future of Digital Marketing is PR

Google has recently updated its algorithm to further help its search spiders behave more like humans. The search engine has been continuously evolving; moving away from the tick box of technical elements, and progressing towards rewarding websites for strong social signals and having quality content. Read more